Kareena Kapoor At Launch Of 'Swasth Immunised India'

Posted On: 23 February 2019

Whenever Kareena Kapoor Khan steps out, the fashionista looks nothing less than a Begum. Even if it’s not an ethnic outfit, she saunters around carrying a royal vibe and we know it. Recently, the actress stunned like a total boss as she launched the Swasth Immunised India Campaign. Kareena was conferred with Brand Ambassador of Swasth Immunised India earlier in February. Kareena kickstarted the campaign today with a message saying, “It is not just a digital campaign, we are hoping that with the government’s support on all levels, state, national as well as local levels, we have everybody coming together to serve the public. The idea is to reach out to the remotest of villages. To the smaller nooks and crannies of the country. That is what is most important. They probably don’t even have the idea or they are probably scared, there is so much female illiteracy where they don’t even know what to do. So the idea is to reach out to that level. And if we can go to that level that we can hopefully eradicate polio and have the promise of a better future and give life to our little ones.” On her becoming the campaign’s ambassador, Kareena said, "I feel my life is in Taimur's hands. If a mother can protect her child in any way, why shouldn’t she? The idea is to educate people, make them believe in immunisation and vaccination. It was an absolute no brainer for me to be a part of this.” Talking about the need to rope in a celebrity to promote the initiative, Adar said, “We are supposed to trust the medical fraternity but sometimes you need that additional push. These are the icons that people look up to and when they speak, the public generally tends to agree and listen.” “On this platform, we have leading paediatricians and celebrities speaking in one voice so that it’s impartial, unbiased and it can drive the message home,” he added. Highlighting the power of having a Bollywood star on board, Dr Shah said, “If Kareena says a vaccine is safe, it is safe whether I say it or not.” Adding to it, Kareena said, “I think that’s the case with the polio campaign as well. People would hear Mr. Bachchan sternly tell them to take their children for polio drops. They feared that if they didn’t, he would get angry. Now, look at it today. We have almost eradicated it completely.”