Masaba Gupta & Kubra Sait Talk about The Judgement & Criticism They Have Faced

Posted On: 09 March 2019

Celebrated fashion designer Masaba Gupta and actress Kubbra Sait come together to strike off the judgement they have faced all their lives. Leading up to International Women's Day, Olay India launched its latest campaign showcasing stories of strong Indian women who have made bold choices, defied norms and followed their dreams. In India, the journey to success for women is dotted by judgements and criticisms that question their talent, competence, appearance and capabilities. But there are those who rise up to the challenge and make sure their voices are heard. Olay wants to be a brand that celebrates the spirit of these fearless women who refuse to be held back. The campaign’s message is in line with Olay’s mission to continually improve women’s skin and lives by encouraging them to be fearless and stand up for what they believe in, because if a woman is confident she can FaceAnything. Arushi Sethi, brand manager, skin and personal care, India and Gulf, explains the thought behind the campaign, “Olay as a brand has always been an enabler of confidence in a woman. Through this campaign, we are celebrating the fierce and fearless spirit of women who have worked hard to break the chains of judgements- be it their appearance, career choices or decisions they make for themselves. The Olay woman has always been fearless, but now is the time to celebrate her confidence so that she is ready to FaceAnything that the world challenges her with.” Emphasising the creative thought behind the campaign Anil Nair, CEO & managing partner, Saatchi & Saatchi adds, “Keeping in mind Olay’s fearless ethos, a diverse group of women both incredible and unconventional in their own way stood out to us – designer, Masaba Gupta, actress Kubbra Sait, biker Priyanka Kochhar, plus-size model Payal Soni and YouTube star Lilly Singh. These women embody empowerment, sisterhood, bravery, fearlessness and the inner strength to FaceAnything.” The Olay FaceAnything campaign inspires women to be unapologetically bold, confident and true to themselves. Sharing her deep-rooted connection with the campaign, fashion designer and diva, Masaba Gupta said, “Judgements that surrounded me growing up made me feel like I didn’t fit into the set beauty standards. It took me a while to accept that it was just society’s perceptions and I that was so much more than beautiful—I’d like to say, ‘a dusky beauty with brains’ –and with that strength and positivity, I never looked back. With the challenges life has thrown at me, it’s only taught me one thing—to believe in myself, hold my head up high and FaceAnything no matter what. Really proud to be a part of Olay’s FaceAnything Campaign.” Actor Kubbra Sait, adds, “I never let people’s opinions of me define who I am as a woman. When I switched careers from a cushy job to acting, that made people judge me. They said I wouldn’t make it, I was never going to be good enough, but I knew I had it in me! So, with time, I drowned out the noise and chased what mattered most to me. I hope through this campaign, women all over India are inspired to love themselves more, follow their dreams, just take the leap and #FaceAnything. Because, whatever the society says, you have to carve your own path the way you envision it to be. I hope the Olay FaceAnything campaign is an inspiration to all women out there to fight for what they believe in.”