Raveena Tandon and Karanvir Bohra At #SaveTheBeach Campaign

Posted On: 04 March 2019

Over a thousand Mumbaikars came together for a beach cleanup and awareness drive on marine plastic pollution. Raveena Tandon Thadani, Juhu Ward corporator Renu Hansraj and Member of Legislative Aseembly Ameet Satam inaugurated a unique art installation called ‘The Catch’ made of over 4000 plastic bottles and other waste materials found across the beaches in Mumbai. Created by 25 budding Mumbai-based artists, the installation is shaped like a fish. The Catch signifies how the incessant discharge of plastic waste in the ocean waters is proving to be a threat to the marine biodiversity. Commenting on this occasion, Hansraj said, “We are very pleased that we have taken up a year-long initiative to spread the message about #Savethebeach. It is a cumulative effort of a few like-minded organizations working towards a common goal – preserving our coastal areas and marine life. We are all aware of that fact that by 2050, most of our oceans will have more plastic than marine life and this is a great cause of concern and a factor that we should all be cognizant about.” She went on, “The purpose of this initiative is to keep spreading the message of reduction of plastic consumption. We have received an overwhelming response to this initiative, and my request to each one of you is, please become a little bit more aware of your need and consumption of plastic. Let us all work together to save Mother Earth.”