Varun Dhawan Launches India's First Scented Vest From Lux Cozi

Posted On: 20 April 2019

To fight the rising mercury during summers the refreshing scented vests will be a landmark product in the men’s innerwear category. Bollywood star Varun Dhawan, the heartthrob of Young India and the Brand Ambassador for Lux Cozi launched the scented vest range in Mumbai today. With the new range of vests, Lux Cozi is taking a phenomenal leap in the process of creating value based products keeping in mind the essential necessity and aspirational style quotient of India. At a glittering and starry affair in Mumbai, Varun Dhawan was joined by Ashok Todi, Chairman, Lux Industries Ltd., Pradip Todi, Managing Director, Lux Industries Ltd. and Navin Todi, Senior Vice President, Lux Industries Ltd. Speaking about his association with the campaign, Varun Dhawan said, “Lux Cozi has been synonymous with quality, comfort and durability. Today, I am very excited to be a part of the launch of their next big product--India's first scented vests. With the onset of summer, this innovative product will revolutionise the vest game. I hope the audience shows some love to the vest as well as the ad campaign which has been creatively designed and executed.”